The expectations an audience has when viewing a trailer, this can start of even with the slightest connotations such as the title of the film itself. Steve Neal 'genres are instances of repetition and difference' the repetition of things come with the audience have an expectation beforehand of what the film will be about (overall conventions), a modern example would be the movie 'Fast and Furious', the audience will expect to see violence, guns and vehicles a similar plot line in terms of the equilibrium of the action and protagonists having a happy ending. The difference will be each sequel having a new struggle such as a new villain. Aside from the plot, a consistent difference seen in these particular movies is the changes in locations, this is usually done to not bore the audience and provide the refreshing new such as insights on cultural differences.
Finding and maintaining balance between the two is vital to attract an audience, this is because slanting too much towards the left (repetition) will wash out the film seeing as it will get repetitive and the plot, easy. When the difference is challenged and made to look genuine this makes the audience grip onto their seats.
However the audience is reassured due to the nature of its genre having a predictable development therefore they will gain satisfaction mostly through catharsis (release of repressed emotions).
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