Richard Dyers theory is to withhold the stereotypes it has to be maintained, an clear example would be the video game GTA5, the entirety of the game plays in the point of view of a male character, the way you choose to deal with females is entirely up to you, the freedom given
Andy Medhurds, a media theorists justifies that stereotypes are solely used as an shorthanded way for identification to the audience, this in some cases can be used as a way to focus on the plot rather than prolong the character introductions. This can be seen straight off in the beginning of the film breakfast at tiffanies, although this has been talked about as it being very strongly racially discriminating, it provides a quick insight for the audience to understand what this character is and where he stands. The Asian character is seen to be wearing glasses and acting very clumsy, this solidifies that the character is Asian through generic stereotypes simply by visually representing it so therefore this can be a powerful tool to serve as character introductions although it can be controversial.
The male gaze theory is another sub category of such, in some films woman are portrayed as sexual objects solely to entertain an audience, these female characters are introduced in a distinctive way which may allow the audience to understand their specific role in the film, or in a more generic way, it is done to please a heterosexual male audience.
Aside from the contextual side of representation theory, a more grounded distinction to why it is used could stand as simply providing uses uses gratification to an audience, this can be merely for entertainment purposes, diversion from reality, personal identification such as relating to the story line and surveillance which the text could be studied to see how a particular group is portrayed.
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