Exhibition

Exhibition

Marvel age of ultron was available to watch across most cinemas in the UK including imax 3D. It is available to watch on Blue-ray and DVD and only on Sky Movies for online streaming services at the moment.

Platform such as DVDs and Blu-rays allows every household to own the movie therefore it gives the audiences a chance to watch it again if they really enjoyed the film. It also benefits the producers because it gives them another chance to advertise the film for example as TV adverts on ITV, and for those who've missed to chance to watch it in the cinemas are able to watch it.

Sky Movies is a ideal 'platform' for this film because the majority of Movies on sky movies are entertainment and action etc therefore the film will be more suited for sky movie audiences.

Peckhamplex shows most of the latest films and costs £4.99 for an all day ticket. 3D tickets are £5.99.

How we consume film has changed, nowadays it is more of a passive activity, during the viewing process most of us are isolated. Compared to the classical times viewing a film would be seen as a social reunion, it was something special people cherished, not because of the content of the film but the gathering of people together to watch a movie, this has declined over the years due to the improvements of technology mainly the transition between analogue to digital, this has also caused a stir between those who have been with film since the very beginning and for the modern take on film to be influenced to mostly being digital this means that the audience of films has also changed dramatically, leads me to the point of using mobile devices to watch movies online. The current generation are known to be more computer illiterate, watching on the big screen has become a platform for watching movies whereas it used to be the sole platform. Mobile devices can stream many movies directly to their devices therefore the attitudes and environment has also changed.